Today, the virtual industry is booming with the sudden rise in the demand for virtual events over the last year. Ever since the nation has been hit by the global pandemic, live physical events have been completely stopped. Rules and regulations have been imposed by the government in order to ensure the safety of the public. Organizations are left with no other option rather than switching the physical event formats and taking it into the digital world. Nowadays, hosting virtual events has become a go-to norm.
With the ever-growing demand for virtual events, many virtual event platforms emerged in the market. Today, the market is flooded with ample virtual event technology options that offer a wide range of exuberant features. Right from day-to-day corporate meetings to AGMs, expos, trade fairs, and all the other types of live physical events can be hosted on a comprehensive virtual event platform.
The right planning, strategy, and leveraging the right platform is a must to host an effective virtual event. But, some organizers fail in creating an effective virtual event that does not deliver optimal results and does boost business revenues. However, virtual events need the same kind of attention right from the planning stage to promoting the event to reach the right set of audiences. In this blog, we have covered some of the best tips to create effective virtual events and boost business revenues. Let’s get started!
Some Tips to Create Effective Virtual Events
Below we have enumerated few tips to create effective virtual events that deliver results, have a look:
1. Firstly, determine your potential audience
The first and foremost step to create an effective virtual event is to know your audience or whom you are planning an event. If you know who your audience is, you are likely to create an event strategy keeping their likes, dislikes, and preferences in mind. A virtual event that is planned as per your audience preference is likely to be a hit and deliver optimal results. Apart from this, if you know your audience you are likely to prepare promotional strategies as per their taste to attract them effortlessly to register for the event.
2. Select a comprehensive virtual event platform
Once you know your target audience, leverage the right virtual event platform that offers a wide range of features. Pick a platform that helps you in recreating physical event experiences in a virtual world. Before finalizing a virtual event platform for your event make sure it offers enough networking, engagement, and data analytics features. It will help you in replicating live physical events in a virtual venue.
3. Promote your virtual event on the right channels
To make your virtual event reach the right set of attendees, promoting your event the right way is a must. Leverage the right online as well as offline channels to promote your upcoming virtual event, long before the actual date. You can utilize the power of social media platforms, email marketing, word-of-mouth marketing, influencer marketing, and more to make the noise for your upcoming virtual event. An event that is promoted well will likely reach the right set of attendees. Thus resulting in making an event successful.
4. Trim the session length
To create an effective virtual event, it is recommended to trim the length of your elongated sessions. As attendees access the virtual event right from their remote locations via a screen, watching long sessions is just not stimulating. Virtual attendees are not surrounded by other attendees and long sessions might bore them. Thus, resulting in dropping off attendees in the middle of the event. Trim the length of your sessions and offer your attendees short breaks after the session concludes to have open discussions with other attendees, just like physical events. It will help in making your event successful thus resulting in delivering optimal results.
5. Allow your attendees to network during the event
To achieve the maximum out of your virtual events allow your attendees to have free-flowing communications in real-time. Offer enormous opportunities to your virtual attendees to have real-time networking during virtual events and foster meaningful business relationships just like physical events. Look for a platform that offers a wide range of networking features such as AI-matchmaking, networking tables, business card exchange, B2B meeting scheduler, and more. It will allow attendees to have 1:1 or group interactions in a virtual environment.
6. Engage attendees during virtual events
To create an effective virtual event, you must engage attendees during the virtual events. Offer enormous opportunities for engagement during virtual events that keep attendees hooked with the event for long hours. Integrating virtual games, AR/VR photo booths, social walls, live polls, Q&A sessions are some of the ideas to start with. It helps in boosting excitement in the event thus resulting in making the event successful.
7. Brainstorm before finalizing event date
To create an effective virtual event, be a little strategic while selecting a date for your virtual event. Check beforehand that your event dates should not clash with competitor’s events. Additionally, look for any upcoming national holidays and make sure you do not finalize one such date for your event.
8. Make your virtual events compatible with mobile devices
To create an effective virtual event make sure your event is compatible with every device and browser. There are many attendees who might be your prospects but do not have access to a laptop due to various reasons. If your virtual event is compatible with mobile devices, you will be able to reach a wider segment of attendees. Thus, resulting in generating positive outcomes.
9. Do a dry run before the actual event
Before the actual date of the event, do a dry run and check all the technical equipment are in place. If in case, any technical issues arise, you are still left with time to fix it and ensure a seamless delivery of your virtual event.
If you are new to the virtual event format, the above-mentioned tips will help you to create an effective virtual event and generate ample revenues for your business.