Now that at-home workouts and training Fitness Marketing Ideas are all the rage in the wellness industry, now’s the perfect time for personal trainers like you to show your muscle! Spread fitness through these fitness marketing ideas fit for 2021! There’s no denying that the demand for a healthier lifestyle is yet to dwindle.
Today we’ll be discussing fitness marketing ideas for personal trainers! It’s understandable for personal trainers to feel uncertainty during these hard times. But despite the harrowing year that was 2020, the wellness and fitness industry remained strong. Studies have revealed that downloads on health and fitness apps have increased by 46% worldwide since last year.
With more time on their hands at home, sales of Fitness Marketing Ideas for home workout equipment have increased from January to March 2020 in the US. Ultimately, the demand for healthier lifestyles is still growing except this time, people want to do it within the comforts of their homes. So, with these changes, how can personal trainers adapt and hopefully thrive?
Working out in the new normal
Frankly speaking, these significant changes pose Fitness Marketing Ideas newer threats. With lesser gyms open, trainers are faced with the new reality of utilizing digital platforms they might not be used to. But on the other side of things, the rise of at-home workouts presents trainers with the new opportunity of exercising flexibility! Here’s how you can use this major change to your advantage through these fitness marketing ideas!
Also read: 5 Habits will help you to be a good coach
Social media marketing
First and foremost on our list is, of course, social media marketing. Instagram is one of the major drivers of growth within the wellness industry, especially since fitness Fitness Marketing Ideas Instagram became a big thing. Now, chances are, you already have an existing personal account on the platform — but you obviously can’t use that one for your brand — so create a new, professional account! Thanks to recent updates from Instagram, users can now create creators or business accounts made specifically for companies and other public figures.
When you have a creator account, you get to see insights into your content’s performance. You can see whether your followers are engaging with your content and how far has your Fitness Marketing Ideas post reached. It allows you to have more space for important details like your contact number and gives you more call-to-action buttons to use whenever you post something.
Despite the abundance of fitness apps and workout Youtube accounts on the internet, Instagram remains to be the leading channel for the wellness industry. So to make sure that you’re not missing out on anything important, go ahead and create a creator account right now!
The second fitness marketing idea you can definitely leverage today is your personal fitness journey! Gym goers have said it before that working out is as much of a mental Fitness Marketing Ideas challenge as a physical one. As a beginner, building the habit of working out every day can be hard — especially when you’re doing it all alone at your home.
So to make things less lonely and scary for your audiences, share your personal fitness journey with them! Create content around the hardships you faced when you were starting and provide them with actionable solutions that they could do during their first few workouts!
By humanizing your image as a friend of your audience that keeps them accountable for their progress, your target market gets the feeling that your relationship with them is intimate and personal. Emotional connection is one of the greatest secret ingredients to personal branding.
If you look at some of the most efficient marketing campaigns around fitness, you’ll see a trend of sharing motivational and Fitness Marketing Ideas moving stories. If you want to build a strong relationship with your audiences, you need to be able to truly connect with them and relate to them. Like we’ve mentioned earlier, there’s a rising trend of home workouts across the globe thanks to recent events.
This left trainers wondering how are they going to hold classes within their own homes. Thankfully, technology answered in the form of Youtube videos, live streaming, and Zoom meetings! Let’s say you have a couple of existing clients that you haven’t seen for a while. Why not reach out Fitness Marketing Ideas to them and offer virtual classes or sessions! Thanks to social media channels like Facebook and Instagram, you can easily live stream workout sessions through your phone.
Invite people to join in and there you have your very first virtual class! What’s great about doing sessions similar to this is it showcases the flexibility of your personal brand. People can see that you’re more than willing to meet your clients halfway and provide them guided wellness classes, which have become very detrimental to a lot of us these days. You can also create Youtube videos around apartment-friendly workout v routines and other exercises that don’t require complicated setups or equipment.
Learning how to create your content and to use these social media channels to your advantage may take some time but it’s a great investment in the long run! You can offer virtual guidance to your clients as well as consultations within the comfort of their homes — and convenience is always a plus to consumers!
Another great thing that you could do is share fitness freebies with your target audience! Because most people are starting their fitness journey independently, search engines like Google are their ultimate companion! They use it to look up at-home workouts, healthy meal recipes, and Fitness Marketing Ideas other articles around fitness. So instead of outrightly selling your experience and knowledge, why not give out free samples through downloadable ebooks on wellness! Similar to the Youtube video idea, you can leverage your website and existing clients list to offer free trials of your services!
You can provide them with free workout guides and other e-books like healthy meal recipes to showcase your capability and style as a fitness instructor. You can build a brand new email list by offering weekly tips, nutrition advice, and other informative think-pieces that you feel could be Fitness Marketing Ideas of use to your clients! When you have freebies available online, chances are your current clients will share this information with other people they know. And though some things have changed in the marketing game, nothing really beats the technique of word-of-mouth. Encourage your clients to share referral codes so that their friends can try out your services!
The last, if not the most important, fitness marketing idea a personal trainer like you could adopt is personal branding. Ever wondered how politicians, athletes, and celebrities can promote themselves without any issue? It’s all thanks to personal branding! Defined as the practice of promoting Fitness Marketing Ideas one’s self and your career as a brand, it’s the continuous process of developing and maintaining your reputation to the public as a professional.
It’s a pretty nifty trick that can help you stand out amongst the sea of other personal trainers in your locality. But to be fair, personal branding takes time to perfect. You can easily get lost in the maze of things to remember but there are two things you need to keep in mind to be consistent as a personal brand.
Firstly, stay focused. A mistake commonly made by most people starting is losing sight of themselves. Instead of trying to be everything for everyone, choose a key message that you truly believe in and that resonates with your people, and stick by it! Having one fundamental value makes consistency much easier. Whenever you plan out content to share on your social media accounts or your website, make sure that it aligns with your values!
Lastly, you need to stay genuine. People are more cynical these days and they can easily see through disingenuous acts. Keep in mind that a personal trainer’s success is built around their clientele and the community they have built among themselves. So stay true to yourself and your intentions as a trainer! Health and wellness is a pretty personal topic for most people, that’s why you must build trustworthy and genuine relationships with your audiences!
There’s a lot of uncertainty surrounding 2021, especially for the health and wellness industry that’s dealing with several changes within its playing field. But that’s how most people separate successful personal trainers from those who aren’t. Despite the seemingly unending disadvantages, the new Fitness Marketing Ideas normal presents personal trainers with several other opportunities to expand their business — if they try to actually find and learn about them.