The most important sales priority is to increase the efficiency of the sales funnel. A good sales funnel enlightens salespeople about the thought processes, decisions, and hurdles that their potential customers face.
It has the potential to have a huge impact on your business. Your SEO Agency will manage and define sales for you, allowing your company to expand more efficiently. So, what distinguishes a good sales funnel from a bad one?
Let’s start with an explanation of what a sales funnel is.
A sales funnel is a visual depiction of the journey from the first contact of a customer until a completed purchase, just like the name indicates, widest at top and narrowest at the bottom. The funnel stage pushes your most qualified prospects to the next step and drops them that are not fit for your offer.
Translating sales funnel structure
Untouched > Create contact > Qualified > Proposal > Negotiation > Won.
4 Stages of Sales Funnel
Easy to remember four stages of the sales funnel as AIDA: Awareness, Interest, Decision, Action. These stages help you to understand the customer’s mindset.
Every stage requires a different approach from the marketer because you don’t want to pass the wrong message at the wrong time. It’s like a waiter asking you for dessert before you have even ordered appetizers and drinks.
It’s a moment to grab your consumer’s attention. It might be anything: a Facebook post, tweet, or Google search, or something else. Your prospect will become aware of your business and the services you offer.
An SEO company will make you hit the right place in the right time scenario. And consumers buy immediately. The consumer has done proper research and knows what you are offering and at what price.
The awareness stage is about engagement, where you are trying to woo the prospect to return to your site and hold them more with your business.
When consumers reach the interest stage in the sales funnel, they are thinking over their options, doing research, and making comparison shopping. So it is time you need to dive in with excellent content that helps them but doesn’t sell to them.
If you are pushing your services or product from the beginning, you’ll turn off prospects and make them run away. The goal is to establish expertise and help the consumer to make an informed decision. You need to offer help in any way you can.
The decision stage means the customer is ready to buy. Customers are considering two or three options that might include you.
It’s time to make the best offer, whether it could be free shipping while your competitor charges, a bonus product, or a discount code. Make it so enticing that your lead can’t wait to take advantage of it. Here, SEO services will help your business drive sales and make it easy for customers to decide.
At last, customer’s act. They purchase a specific product or service and become a part of your business ecosystem.
How to create a sales funnel fast in 2021?
You are pumped up, right? And you want to create a sales funnel. Don’t worry; it is not that difficult.
Analyze your audience behavior
If you want to make your sales funnel effective, you need to know more about your audience. Remember, you are not marketing to everybody; you are marketing to people who are a good fit for what you sell.
Laredo SEO company will monitor your user behavior and site activity to figure out how people are engaging with your site.
- Where are they scrolling?
- How much time did they spend?
- Where do they click?
These points will help you clear your buyer personas.
Seize your audience’s attention
Luring people is the only way to make your sales funnel work. It means placing your content in front of your target audience. You need to take an organic way and post a lot of content across all of your platforms. Then, expand it with infographics, videos, and other types of content.
If you want to spend money, run a few paid advertisements. The perfect place to run those ads depends on your target audience where they hang out most. If you are offering B2B, LinkedIn ads will be the perfect solution.
Create a landing page
Your advertisement or content needs to take your prospects somewhere. Ideally, you want them to direct on a landing page with a can’t miss the offer. However, since the people are still low in the sales funnel, SEO services will focus on grabbing leads instead of just pushing sales so you can get a high rate of consumers.
A landing page should guide the visitor towards the next step. Your CTA should tell them precisely what they need to do. It can be anything, downloading a free guide or watching an informative video.
Build an Email drip campaign
Email is an excellent marketing way to provide amazing content to your leads. Regularly do it, but not too frequently. One or two emails in a week will suffice. Build up your sale by educating your market first.
- What do they desire to learn?
- What are the objections you need to overcome?
- How will you convince them to buy?
Make an incredible offer at the end of your drip campaign. That content will inspire your leads to take specific actions.
Stay in touch
Don’t forget about your existing customers. Instead, reach out to them. Appreciate and thank them for their purchases. Offer certain coupon codes and include them in your social sphere.
It’s hard work and a time-consuming process to create an effective sales funnel. But it’s the only way to stay in the competition. Hire an SEO agency that works for your site and optimize it to increase your sales conversion. It will help you to represent what your target audience wants through thorough research. Then, adjusting the approach, they will cultivate your sales funnel periodically.